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Imagem take part in ad agency’s groovy music day
By CMU Editorial | Published on Tuesday 6 September 2011
Independent music publishers Imagem will join advertising giants the Ogilvy Group later this week to take part in a ‘lab day’ event they are organising in London, where ad industry creatives and execs will get to experience music from artists they may wish to work with in the future, including a bunch of artists and songwriters represented by the Imagem team. There will also be some music industry experts talking bits, all of which will be streamed to Ogilvy offices around the world.
The day is operating under the snappy title of “making music matter as much to brands as it does to consumers”, and is part of an Ogilvy initiative called – wait for it, you’ll like this – it’s called Ogroovy. Yes, Ogroovy. Let’s take a minute to think about that.
Thought about it? Good. Here’s Imagem’s sync chief Natasha Baldwin with a quote: “This is an incredible opportunity for Imagem to showcase some our key writers in front of a global audience of senior advertising creatives and their major clients. To be invited to curate a stage at this amazing event is a real honour and we feel sure that our acts Alexis Ffrench, Delays and Sophie Ellis-Bextor will add real value to the day”.
