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Ingenious invests in Sound City

By | Published on Friday 27 April 2012

Liverpool Sound City

Entertainment investment firm Ingenious has announced a deal with the organisers of showcase festival and music convention Liverpool Sound City, the latest edition of which will take place from 17-19 May.

The move follows a successful exit for the finance firm from another Merseyside-based music business, the promoter of Creamfields. The new investment will be used to fund the growth of the Sound City brand, both in the UK and abroad. As previously reported, the Sound City team recently staged an event under the name in New York, and has in the past run a convention in Dubai.

Confirming the new alliance, Ingenious Investment Director Paul Bedford told CMU: “We are delighted to be working with the team at Sound City, who have a deep understanding of how the worlds of music and digital can complement each other. The events they develop have a relevance that too many others lack in this day and age. The success of the first New York Sound City also shows that this relevance is not just limited to the UK and we truly believe that Sound City can develop a worldwide brand over the next few years”.

Meanwhile Sound City chief David Pichilingi added: “Both the team and I are very excited about the strategic alliance with Ingenious. We have developed a new, exciting and innovative customer experience for music lovers and those in the business of music and digital. Paul and his team share our vision and we will work closely together to develop the Sound City brand in overseas territories as well as strengthen our UK position”.