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INgrooves announces alliance with Pledge
By CMU Editorial | Published on Friday 20 July 2012
Independent distributor INgrooves Fontana has announced an alliance with fan-funding and premium pre-sale company PledgeMusic, which will see the latter’s pre-order platform made available to the former’s artist and label clients.
It’s an interesting alliance given that, while the fan-funding phenomenon was originally spun as being anti-label, some of the particularly interesting recent projects where money is raised via upfront pre-selling to core fans have actually been collaborations between labels (usually small indies) and artists. Pledge’s alliance with INgrooves could further that trend.
INgrooves Fontana Senior VP Of Artist & Label Services Bryan Mead said: “This partnership gives all of our labels turn-key access to a platform they can utilise to engage their hardcore fans like never before”.