Business News Deals Labels & Publishers

INgrooves announces alliance with Pledge

By | Published on Friday 20 July 2012

INgrooves Fontana

Independent distributor INgrooves Fontana has announced an alliance with fan-funding and premium pre-sale company PledgeMusic, which will see the latter’s pre-order platform made available to the former’s artist and label clients.

It’s an interesting alliance given that, while the fan-funding phenomenon was originally spun as being anti-label, some of the particularly interesting recent projects where money is raised via upfront pre-selling to core fans have actually been collaborations between labels (usually small indies) and artists. Pledge’s alliance with INgrooves could further that trend.

INgrooves Fontana Senior VP Of Artist & Label Services Bryan Mead said: “This partnership gives all of our labels turn-key access to a platform they can utilise to engage their hardcore fans like never before”.