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Initial artists and keynote interviewees confirmed for The Great Escape Online

By | Published on Wednesday 24 March 2021

The Great Escape 2021

More details have been announced today about the online edition of The Great Escape which will take place this May. That includes more than 60 artists who will appear as part of the online festival, plus the first three interviewees that will lead the keynote in-conversation programme as part of the TGE Online Conference.

Taking place on 13 and 14 May, TGE will once again present the best music talent from across the globe. Among the 60 acts already confirmed are Bess Atwell, Chloe Foy, Reb Fountain, Goya Gumbani, Mass Accord, Chaild, Dulce Y Agraz, Malan, Belako, Bleach Lab, Merk, Olivia Is A Ghost, Sparkling, Chubby And The Gang, Magick Mountain, Yard Act, Geese and Tito Ramirez.

To help the audience navigate all the great music on offer, the programme will be organised around numerous individual showcases curated by TGE industry partners like CD Baby, MCD, Paradigm, Primary Talent, UTA and WME, plus there’ll be showcases focused on artists from specific countries, including France, Ireland, Scotland, Sweden and many more.

During the day music industry delegates will be able to access a programme of expert briefings, networking sessions, panel discussions and educational workshops. Sitting at the heart of all that is the CMU+TGE programme and a series of keynote in-conversations with leading industry innovators and disruptors.

The first three in-conversations have been confirmed. Taking to the virtual TGE Conference stage will be Merck Mercuriadis, founder and CEO of the Hipgnosis Songs Fund; Nadia Khan, the leading artist manager and label owner, founder of Women In CTRL and Chair of the UK’s Association Of Independent Music; and Wendy Ong, President of TaP Management and TaP Records in the US.

Each interviewee will talk through their career to date, their current projects and businesses, and their views and insights on the key opportunities and challenges facing the music industry today.

Alongside the keynote interviews, the CMU+TGE programme will present numerous briefings, panels and case studies organised into three key strands: future music talent, future music strategies and the future music world. Elsewhere in the conference, there will be a series of panels from TGE’s industry partners, a number of beginner’s guide webinars from TGE Elevate, and numerous networking opportunities within the online conference platform.

Check more information about the artists playing TGE here and get the lowdown on the conference here. And get your delegate passes here.