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Insomniac Events partners with Interscope on EDM label

By | Published on Wednesday 14 May 2014

Insomniac Records

The CEO of US live music firm Insomniac, Pasquale Rotella, has partnered with Universal’s Interscope on a new EDM label, Insomniac Records.

Insomniac Events is already one of the largest companies in the US EDM field, running a number of festivals, amongst them the Electric Daisy Carnival franchise, and several nightclubs. The company last year formed an alliance with Live Nation.

On his new label venture, Rotella told Billboard: “We formed Insomniac Records because we saw the need for a label that fosters the unique talents of dance music artists while also giving them a powerful platform to share their music with fans around the world. The Interscope team has an unparalleled track record of success and I believe that with our combined efforts, Insomniac Records will launch the careers of undiscovered artists while also attracting established producers, allowing them to create music that the fans will love”.

The first signing to Insomniac Records is producer Arty, who will release an album later this year. Yesterday he posted a clip of his first single for the label, which you can listen to here: