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Interscope launches new imprint with award winning producer
By CMU Editorial | Published on Friday 3 June 2011
Universal US’s Interscope Records is launching a new imprint called KIDinaKORNER, to be headed up by Grammy winning producer Alex Da Kid, the producer behind hits like Eminem and Rihanna’s ‘Love The Way You Lie’ and BoB’s ‘Airplanes’.
The new label’s first release will come from singer-songwriter Skylar Grey, who has guested on a number of Da Kid productions of late.
Confirming the new venture, Da Kid told reporters: “Developing artists that influence and shape popular culture in an authentic way has always been a huge goal of mine. Interscope has always been committed to great producers”.
Interscope boss Jimmy Iovine added: “I think in Alex we found one that will be around for a long time”.