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IPC rebrands as Time Inc UK

By | Published on Friday 5 September 2014

Time Inc

NME and Uncut publisher IPC Media has been rebranded as Time Inc UK, taking its US parent company’s name for the first time.

IPC, originally set up in the 1960s as a parent company for the Daily Mirror, was acquired by Time Warner’s publishing business back in 2001. This put it in common ownership with Warner Music for a time, until the music major was spun off from the rest of the Warner empire in 2004.

The rebrand follows another spin off at Time Warner, the entertainment giant having made Time Inc into a standalone entity earlier this year, a move initially mooted in March 2013. As confirmation of the corporate rebrand came yesterday, the IPC Media website was relaunched with the new name, and everyone at the UK subsidiary got lovely new email addresses.

Confirming the revamp, Time Inc CEO Joe Ripp told reporters: “Our prime focus is growing our core assets in the US and UK. We already hold leadership positions in both regions and this move will help us better leverage our global portfolio with key audiences and foster greater collaboration throughout the organisation. We have an enormous depth of expertise across Time Inc and we are committed to bringing it to bear as a unified company with a single corporate brand”.