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Iron Maiden to launch carbon negative beer with BrewDog
By Andy Malt | Published on Tuesday 11 May 2021
Iron Maiden have partnered with BrewDog on a new beer that they’re calling Hellcat. And the lager, set to launch in the US later this year, will be carbon negative in its production.
“I’ve been looking for the perfect partner with whom to bring a fresh, exciting beer to the US”, says Iron Maiden’s Bruce Dickinson. “I’ve long been an admirer of BrewDog, not just because of their beers, but also of their attitude and style. When I met the BrewDog team, we discovered the respect is mutual, and that we could make an undeniably unique beer together”.
BrewDog CEO James Watt adds: “We’re THRILLED to partner with a world-renowned rock band like Iron Maiden. [They], like BrewDog, have maintained their spirit of independence throughout their stellar career. Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish – an epic beer worthy of this massive collaboration”.
Brewing the beer in the US, the company says that it will remove double the CO2 from the atmosphere than is produced in the making every can of Hellcat. So, while you might think that 6% ABV is a bit strong for a lager, it’s actually your duty to drink it.
Iron Maiden, of course, are no strangers to beer making. They have worked with the Robinsons brewery in the UK since 2013 on their Trooper range of beers.
