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Irv Gotti’s Murder Inc allies with Warner’s 3EE on new releases

By | Published on Wednesday 13 July 2022

Murder Inc

Irv Gotti‘s Murder Inc label has signed a new deal with Warner Music’s recently launched 3EE division which will see the major provide distribution and marketing support on future releases, according to Billboard.

It follows another recent deal in which Gotti sold his half of the old Murder Inc catalogue to Iconoclast, yet another investment entity that is busy buying up music rights and other entertainment IP. Gotti recently revealed that that deal scored him $100 million in cash and another $200 million to invest in new film and TV projects via his Visionary Ideas Entertainment company.

That deal didn’t involve any future Murder Inc recordings though. Gotti’s original business partner in music, from the late 1990s and through the 2000s, was Universal Music, initially via Def Jam and then later the Motown label. As a result, the mega major still owns the other 50% of that old Murder Inc catalogue, but hasn’t actively worked with Gotti for quite some time.

However, it was during the first part of that Universal partnership that Gotti got to know Kevin Liles, then President of Def Jam and now heading up Warner’s 3EE division. 3EE brings together Warner’s Elektra label with 300 Entertainment, the company Liles co-founded.

Citing their original time working together via Def Jam – and confirming the new tie-up with 3EE – Gotti says: “I’m excited to join forces with Kevin Liles again, as we take it back to our roots, where we generated over a billion dollars in revenue at Universal Music Group. I look to continue to build our legacy together and foster a new generation of artists and timeless music”.



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