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Digital
iTunes arrives in Latin America
By CMU Editorial | Published on Wednesday 14 December 2011
As expected, the iTunes Store launched in much of Latin America yesterday, including Argentina, Brazil, Chile, Colombia, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru and Venezuela.
Although the move by the market leader digital music store into the Latin American market had been expected for some time, the exact launch date had been kept under wraps. Some 20 million tracks are reportedly available via the Brazilian store, with home pages focusing in particular on the local talent included in the catalogue.
It’s hoped that the arrival of the Apple download platform in Latin America will kick start a potentially lucrative market, especially in Brazil. According to Billboard, when iTunes launched in Mexico in 2009 it transformed a practically non-existent digital music market, meaning in 2010 thirteen million tracks were sold online in the country.
