iTunes Radio advert details emerge

By | Published on Wednesday 21 August 2013

iTunes Radio

When iTunes Radio launches in the US next month, it will do so with brand partners including McDonald’s, Nissan, Pepsi and Procter & Gamble, according to Ad Age. The multi-million dollar deals cover twelve month advertising campaigns, with exclusivity for launch partners until the end of this year. Then, in January 2014, the platform will be open to any advertiser willing to spend at least $1 million.

Advertising on the streaming service will come in audio, video and interactive display ad form – the latter taking over the full screen of whatever platform the user is listening through, whether that by desktop, mobile device or Apple TV. Audio ads will play once every fifteen minutes, and users will see one video ad per hour.

As well as the ad-supported option, those with an iTunes Match account, which currently costs £21.99 per year, will be able to use the service ad-free. The ability to purchase songs direct from the iTunes store is also expected to be a key revenue driver for both versions of the service.