Media

ITV moves BGT to avoid Voice clash

By | Published on Thursday 12 April 2012

Britain's Got Talent

ITV is moving ‘Britain’s Got Talent’ into a slightly later time slot so that it no longer clashes with ‘The Voice’ on BBC1.

As previously reported, the two rival talent shows have been clashing for 20 minutes since they launched last month. At one point it looked as if the crossover could be up to 40 minutes, but TV bosses agreed to alter their time slots slightly to avoid too big a crossover. Now the clash will be reduced to zero, as ITV pushes its talent franchise into a later slot in the schedules.

Although ‘BGT’ has outperformed ‘The Voice’ overall some weeks, in the 20 minute crossover period the BBC show has always faired better, and last weekend that resulted in the bought-in singing contest out performing ITV’s dancing dog show in totality.

According to The Guardian, ITV will later this month move ‘BGT’ back to 8.30pm to avoid any clash. But this isn’t because of ratings concerns, you should all know, but because ITV is concerned about the quandaries its viewers are having during the clash spot each week.

Said an ITV spokesman: “Viewing figures for ‘BGT’ are up year on year. By moving to 8.30pm we are ensuring that as many people as possible have the opportunity to watch the show in full”.



READ MORE ABOUT: | |