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Media
ITV re-signs X-Factor and BGT
By CMU Editorial | Published on Tuesday 19 October 2010
ITV has signed a new three-year deal with Simon Cowell’s Syco ensuring the commercial channel will air the ‘X-Factor’ and ‘Britain’s Got Talent’ programmes through to 2013, by which point each episode of the former will probably run for three days.
The shows will continue to be aired in autumn and late spring respectively, meaning that Cowell is likely to only appear himself in the final stages of the ‘X-Factor’ competition, he being committed to the new US version of the show which will also run in the second half of the year.
At one point it was thought ITV’s unwillingness to move its ‘X-Factor’ programme to a different slot in the year might jeopardise Cowell’s willingness to re-sign to the network at all. Though with the three year deal reportedly worth £20 million, Cowell’s company was never really that likely to back out of its ITV alliance.
Confirming the new deal, Cowell told reporters: “I am thrilled this deal has been concluded with ITV to enable our relationship to continue to develop. I am committed to making sure both shows get bigger and better every year”.
The deal will also give ITV exclusive rights to air the US versions of Cowell’s shows, so that’s something to look forward to.
