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IVS to bring contactless tech to AIF member festivals
By Andy Malt | Published on Friday 26 July 2013
Intelligent Venue Solutions, which provides contactless payment, access and data technology to live events – usually in the form of clever wristbands or smartcards – has announced that it will bring its ‘RFID technology’ to a series of Association Of Independent Festivals affiliated events this summer. Starting with WOMAD this weekend, the company says that this is the first time smaller UK events have used such systems.
In addition to WOMAD, the company will also work with Galtres Parklands Festival, Weyfest and the Cornbury Festival, amongst others. Previously it has provided services to events such as The Isle Of Wight, T In The Park, Barclaycard British Summer Time in Hyde Park, Goodwood Festival Of Speed and the UEFA Champions League Final at Wembley Stadium.
Claire O’Neill, General Manager of the Association Of Independent Festivals, told CMU: “Promoting more efficiently managed events and improving customer experience have always been priorities for the AIF. We can see that contactless technology holds great promise for both and we are very encouraged that independent festivals are now starting to adopt it. We look forward to working with IVS to further this exciting process and help enable our members to benefit to the fullest possible extent”.
IVS Director Paul Pike added: “Whilst we are very proud of our work with our large event clients, it has long been our ambition to extend the benefits of this technology to the independent sector, where we feel it has the potential to make an even greater difference to organisers. We consider it a great accomplishment to have made our systems sufficiently cost-effective to achieve this aim. And this is just the beginning”.
