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Brands & Merch
J Lo forms alliance with Fiat convertible
By CMU Editorial | Published on Wednesday 14 September 2011
Jennifer Lopez appears in a new Fiat advert in the States, with the singer driving a Fiat 500 Cabrio convertible in the thirty-second promotional spot. But this isn’t a one-way deal; the Cabrio returns the favour by guesting in J Lo’s new pop video, for the single ‘Papi’. It’s Fiat’s second high profile pop partnership this year, having run an ad featuring Eminem in February.
