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Brands & Merch Business News Live Business
Jack Daniel’s partners with This Feeling for festival stage
By Chris Cooke | Published on Tuesday 5 May 2015
Jack Daniel’s last week announced a new alliance with the This Feeling club night franchise which will see the two partners host a Jack Rocks stage at the Isle Of Wight Festival in June.
The stage will showcase emerging talent as well as some guest spots from more established acts. Amongst those set to play are Black Rivers, Dave McCabe & The Ramifications and Young Kato. This Feeling DJs will wrap up each night by taking to the decks from 11pm through to 2am.
Confirming the venture, Jack Daniel’s Senior Brand Manager Michael Boaler told reporters: “We’ve been working with This Feeling for a while now and this partnership is perfect for us – we’ve put on some amazing nights with This Feeling as we share the same view of supporting great, new music. The Jack Rocks stage at The Isle of Wight Festival won’t be any different. It’s going to be great to be an integral part of this iconic festival”.
Jack Daniel’s will be amongst the brands discussing their recent music partnerships at CMU Insights @ The Great Escape next week, with the spotlight put on the brand’s work with grassroots venues, and especially Southampton’s The Joiners. More info here.
