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Jack Fryer promoted to new role at Universal Music
By Chris Cooke | Published on Wednesday 7 October 2015
Universal Music UK has promoted Jack Fryer, its Head Of Insight since 2013, to the new role of Director Of Audience Research & Planning. The major says the new role “reflects the breadth of the services he is now offering the business, with his expertise extending across research, marketing planning, innovation and brand consultancy”.
He reports in Brian Rose, MD of Universal’s UK Commercial Division, and he says: “Jack has a rare combination of attributes, having an deep understanding of audiences, data and marketing while taking a uniquely creative approach. He brings a whole new dimension to campaign discussions with our artists and labels as well as offering a fresh perspective for every part of our business”.
If you’re now busy wondering what Fryer himself has to say about all of this, well, you’re in luck, because here he is with some words: “I am hugely passionate about the role the team can play within the business. Audience understanding is absolutely at the core of our offering, but we need to bring a range of other approaches and skills to the table too. I look at our project list and it’s brilliantly broad: from pure research work right through to marketing planning, brand strategy and innovation. That’s the way we like it. We need to be flexible, we need to be useful and we need to be progressive”.