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Jay Frank launches DigSin

By | Published on Tuesday 11 October 2011

Jay Frank

Jay Frank, the digital music and media executive who wrote that previously reported book ‘FutureHit.DNA’ about what makes a successful pop record in the YouTube age, has launched a new venture called DigSin which will sign individual songs from artists, offering to help them build profile and generate some revenues.

At the heart of the new venture is a singles club style operation, which will be free to join, and members of which will get free copies of all songs signed to the company. The aim, it seems, is to start chatter among opinion formers and such like. The company and the artists it works with will make money through various other mainly undetermined ways, possibly including syncs and brand partnerships. Songs will also be sold via iTunes and will be serviced to streaming platforms, both of which might also bring in some monies.

Says Frank, who launched the new venture at the Digital Music Forum West in LA: “DigSin is the result of years of examining the new ways music fans find and listen to music. We are committing ourselves to expose new songs in a targeted, organic way that enables us to be a trusted filter to music fans. To succeed as a music company today, you must be open to multiple new revenue streams and new ways of thinking. Through a combination of free music, social networking, analytics and traditional promotional outlets, we will be a new model for music companies for the future”.

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