Brands & Merch

Jay-Z backs cognac brand

By | Published on Friday 11 May 2012


This has been a big week for A-list advertising, what with Brad Pitt being chosen to represent Chanel’s No 5 scent, and now with Jay-Z opting to act as the official face of Bacardi’s D’Usse Cognac. One of those campaigns makes much more sense than the other.

The rapper and Roc Nation boss, whose past franchises have included a signature cologne and morally questionable T-shirt range, appeared at D’Usse’s New York launch earlier this week to lend the liquor a little hip hop prowess.

If you live in America, you too can pick up a 750ml serving of the good stuff (as is here pictured next to what must surely be Jay-Z’s hand) for $44.99. Or, just buy a bottle of cut-price supermarket rum and pretend. But whatever you decide to drink, please do it responsibly. Jay-Z would.