Brands & Merch

Jay-Z to replace Duracell bunny

By | Published on Wednesday 11 January 2012


Duracell announced a new joint venture with Jay-Z at the Consumer Electronics Show in Las Vegas yesterday. The rapper will become an investment partner in and act as the new face of its Powermat wireless charging technology.

In a statement, Jay-Z said: “I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution. I’m partnering with Duracell Powermat because they’re providing the solutions for the future”.

Ran Poliakine, CEO of Powermat Technologies, added dubiously: “Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story. There is no better face or voice that can move people to adopt a new paradigm in power delivery”.

In other news, Jay-Z has released a new track to celebrate the birth of his daughter Blue Ivy Carter, which as well as announcing his pride and being a father reveals that his wife Beyonce previously suffered a miscarriage and features guest vocals (ie some crying) by the baby herself: