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Brands & Merch
Jedward sign Rowntree’s Randoms deal, plus launch fashion label
By CMU Editorial | Published on Tuesday 3 August 2010
Presumably they (or at least their manager Louis Walsh) are very aware of the short life span their ‘act’ is likely to have. So, it’s good news for Jedward that they are reportedly on the verge of signing a six-figure deal to be the new faces of Rowntree’s Randoms sweets.
Adding no insight into anything whatsoever, a source told Metro: “They ate ten packets when I met them this morning”.
In other Jedward brand news, the twins are apparently planning to launch their own fashion label, too. Although in the same way most of their songs are covers, instead of actually thinking up any ideas for their fashion venture, they seemingly plan to sell outfits worn by more famous stars in the past.
Of the clothing range, called Pop Icons, Edward Grimes told The Sun: “Fashion is our big passion and our collection will look hot on the catwalk. We love the jackets worn by Michael Jackson and Freddie Mercury and think everybody will love to wear stuff like that. Our clothes will have lots of bold colours and cool patterns”.
Edward added that he and his brother will model the clothes because (oh yeah, there’s another deal to tell you about) they are on the books of modelling agency, Next Models. He said: “We have experience. We know how to pose and walk, plus we’ve worked with some big-name photographers”.
Here’s Edward demonstrating how to pose and walk: youtu.be/FAhId3IAoJw
