Brands & Merch

Jennifer Lopez ‘curating’ t-shirts

By | Published on Monday 13 August 2012

Jennifer Lopez

Latino pop sensation Jennifer Lopez, making her second CMU appearance of the day, has taken chief curatorship of a designer t-shirt website. As much as it’s possible to curate a pile of t-shirts, that is.

On the staff at to lend “creative guidance” to designers, J-Lo’s main role is to select her favourite collections that will then be subject to a vote by the site’s members. Granted, it’s no ‘American Idol’.

Here’s Lopez maxing out on t-shirt talk: “Anything creative always piques my interest. This is a different type of online experience where you get to be involved in which designs get made. And it gives us a beeline to what people really like. I live in t-shirts when I’m not doing the red carpet. I love the sexy, casual feel and the way a good t-shirt makes you feel cool. It’s like you’re not trying too hard”.

You can read J-Lo’s in-depth Teeology biography here.