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Jesse Rose to fight leaks with new record label
By CMU Editorial | Published on Tuesday 27 July 2010
Berlin-based producer and DJ Jesse Rose has announced he is launching a new label that will quietly release special one-off singles, his aim seemingly being to stop the new tracks from leaking ahead of release by not sending out any advance copies to journalists or DJs.
The lack of media hyping also means fans will have to be clued in to know about new releases, which Rose hopes will reduce the amount of piracy that goes on, and will make fans of his artists feel special. Or something like that. It’s not entirely clear if this new label – called Play It Down – has been solely set up to cut out DJs and reviewers, or whether that is just a strategy it has decided to adopt.
The first release on the label is a single from house producer Oliver $, entitled ‘Shaka Lao’, which is out this week. Releases from Zombie Disco Squad and SLG are also lined up.
Rose already owns two other labels, Made To Play and Front Room Recordings.
