CMU Jobs

Job ad: Fabric – Marketing Director (London)

By | Published on Friday 27 August 2021


fabric is the UK’s leading electronic music business. Since opening in 1999, the team’s relentless focus on presenting high-quality music in a striking setting has made fabric one of the world’s most revered late-night music venues.

fabric has four times been voted number one club in the world and has welcomed over seven million patrons in the 20 years. In November 2001 fabric launched its eponymous record label, which now boasts some 246 releases and has sold over three million units, and in more recent years the business has expanded to a wider range of artist releases as well as events around the world – across four continents in 2019.

Role & Responsibilities
We are looking for a passionate, results-driven marketing team leader with a professional background in digital marketing and campaign execution. Interest in music industry and an intuitive understanding of audience needs / communication channels is a plus; must have drive and desire to help build a multinational business with a rigorous, data-driven approach to marketing.

This role will also have P&L responsibility, overseeing fabric records and Houndstooth, as well as our subscription business (fabricfirst).

You will be expected to:

Lead campaign marketing (for fabric venue & other fabric programmes)…
• Plan the campaign marketing plan for the overall seasonal programme as well as individual events.
• Develop digital marketing strategy (including channel, budget and audience plan and KPIs) across key partners (Facebook, RA etc) to support ticket sales.
• Track performance to optimise future marketing decisions.
• Execute quarterly high-quality seasonal launch campaign (creative assets + media coverage), liaising with agency and marketing partners as needed.
• Develop community marketing strategy to engage high-value niches and clusters to support ticket sales.
• Oversee the creation of marketing content, ensuring campaign assets from promoters is in place and marketing copy tailored to audience and artist needs.
• Secure unique content and organise artist interviews where possible.
• For in-house shows, where needed, book and manage photographers, videographers, designers and illustrators.

Lead PR and social / content marketing
• Develop and execute active PR / earned media strategy to build brand awareness in UK and globally for fabric and Houndstooth.
• Oversee fabric-owned social accounts and establish overall content marketing strategy / KPI.
• Set strategy / goals and relevant approach to grow fabric followers, interactions and engagement.
• Manage team to oversee creation of social media updates, messaging, content, platforms and roll-out.
• Monitor digital activity including analytics and reporting against metrics and report back.
• Manage and grow fabric’s database including audience segmentation.

Oversee fabric Records & ecommerce business…
• Manage fabric records / Houndstooth team with overall P&L responsibility for results.
• Develop their marketing strategy and ensure aligned / supportive of overall fabric marketing.
• Oversee e-commerce strategy, inc establishment of KPIs and targets for FWW team.
• Manage and revitalise fabricfirst subscription service.

Personal & Professional Qualifications
• Proven track record of digital marketing and campaign-driven execution – six plus years experience.
• Direct experience managing digital campaigns, developing online channels and community strategy, and evaluating investment vs returns.
• Entrepreneurial, creative and ROI-focused mindset.
• Organised, prioritised and structured approach to project management.
• Basic Adobe and WordPress skills preferable.
• Excel and Powerpoint or Keynote capability essential.

To apply please email

Closing Date: 17 Sep