Artist News Releases

Justin Bieber announces new album, Changes

By | Published on Tuesday 28 January 2020

Justin Bieber

Justin Bieber. J Biebs. The Biebman. The Biebermeister. Belieb me it’s true, he’s finally formally announced his new album. It’s called ‘Changes’ and it will be slipping into your playlists on Valentine’s Day. Oh, the romance.

To promote the new record, Bieber has released a new YouTube Originals series called ‘Seasons’. Turns out YouTube Originals is still a thing. It means that, if you want to watch the full series, you’ll have to sign up to YouTube Premium. Turns out YouTube Premium is still a thing. The first episode is available for free though, so let’s see what we can learn from that.

“What’s been challenging over the years is a lot of the time I’d make music and it would be for me”, he says in the video. “When the focus and the goal is about yourself, you tend to lose your purpose in that. The older that I get, the more I realise I’m not utilising my gift for the right reasons. It’s not about me. It’s about helping someone who’s going through whatever they’re going through”.

I’m not sure if that means ‘Changes’ is all music he doesn’t like but which he thinks his fans might. Is that a better system? I don’t know. I mean, I don’t write this stuff for your benefit even slightly, and that seems fine.

Anyway, Bieber. The other innovative way in which he’s promoting this album is with something called ‘music’. For example, he’s just released a new track from ‘Changes’, featuring Kehlani, called ‘Get Me’. How about we all just stop this nonsense now and listen to that, yeah?