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Kano collaborates on white rum with Duppy Share

By | Published on Friday 10 September 2021

Kano Duppy Share

Rum brand Duppy Share has teamed up with rapper Kano for a new addition to its range, Duppy White.

It’s the company’s first 100% Jamaican rum – its others being blended from Jamaica and Barbados – and, it says, the “the entire design process” for the new drink was inspired by Kano’s “heritage and experiences”. The label also depicts scenes from his life in Jamaica and London.

“For me, whatever I do has to be the real deal”, says Kano. “This drink comes from me. This is my life, my family’s story inside this bottle, and wrapped around this bottle. This is something I believe in and genuinely love as a product”.

Duppy Share founder George Frost adds: “Making a rum is all about creating a great-tasting liquid and standing out from the crowd. Working with Kano felt like a natural and authentic fit for The Duppy Share and his genuine enthusiasm for the brand made it really exciting to create something from scratch together”.

Duppy White will be sold online and in Tesco stores. Find out more here.