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Kantar figures confirm HMV biggest seller of physical music again

By | Published on Wednesday 22 April 2015


Stats firm Kantar Worldpanel has backed up claims made by HMV’s post-administration owner Hilco earlier this year that the retailer had now reclaimed its position as the biggest seller of physical music products in the UK, a title it lost to Amazon back in the ‘gloom’ times at the entertainment retail firm.

Kantar analyst Fiona Keenan said that HMV was scoring particularly well when it comes to driving sales from ‘browsers’. According to the Telegraph, she said: “HMV has been successful in attracting shoppers in store that want to browse its extensive range of products before deciding what to buy, which historically was a real area of strength for the high street specialist”.

She went on: “Spend from consumers browsing for music products in HMV has grown by almost 50% compared to this time last year, helping to boost the retailer’s share of total browsed spend in the market to 43.4%, making it the standout player. Pre-administration, HMV’s share of browsing purchases was regularly over 50%, so this recent resurgence is a positive sign for the retailer’s future as it faces increased competition from the online market”.

All that said, while HMV is doing well in music, the retailer still lags behind Amazon in terms of share of the wider entertainment retail market, including video and games.