Brands & Merch

Katy Perry invests in Popchips

By | Published on Thursday 26 July 2012

Katy Perry

Another ridiculous pop/food stuff partnership now. Katy Perry has been announced as a new investor in and ambassador for US snack brand Popchips. She will christen her new partnership with the company, which apparently involves a creative role, by appearing in an advert later this year.

Explaining how she came to learn of Popchips, Perry said: “I remember it was late at night, and I was craving a midnight snack without the guilt. The bag stood out in the minibar, and I was pleasantly surprised when I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite! When I discover something good, I want to share it with everyone I know, so I tweeted about it; Popchips came to me, and I’ve decided to invest in Popchips and join the team as a creative partner!”

See, now that sounded both sincere and plausible, didn’t it? Co-founder and CEO of Popchips, Keith Belling added: “We’re thrilled to have one of the music industry’s most creative, charismatic and driven stars join the Popchips team. Her personality and passion are a fantastic fit for the brand, and we look forward to working together to take our brand to the next level”.

Oh, and what the hell are Popchips? Why, they’re popped crisps, of course. How do you pop a crisp? Let this short video explain in a completely unsatisfactory way: