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Kendrick Lamar signs to Universal Publishing

By | Published on Wednesday 28 October 2020

Kendrick Lamar - Damn

Kendrick Lamar has signed a new worldwide publishing agreement with Universal Music Publishing. The rapper has spent the last ten years with Warner Chappell.

Announcing the move, boss of the rapper’s label Top Dawg Entertainment, Anthony Tiffith, says: “Kendrick and I are excited for our new partnership with Jody Gerson and UMPG. Jody was passionate from the jump – she fought to make this deal happen”.

If you’re wondering just how much enthusiasm was required to seal the deal, here’s UMPG boss Gerson: “Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much needed change in our society through music. I and my colleagues at UMPG are deeply honoured to be afforded the opportunity to join Kendrick, Anthony ‘Top Dawg’ Tiffith and the TDE family to help forward his unique and important vision”.

Lamar hasn’t released an album since 2017’s ‘Damn’. Although that one did result in him winning a Pulitzer Prize, so you can see why he might feel a certain amount of pressure while making a follow-up. That said, this deal follows the latest round of rumours that he’s almost ready to drop something new.