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Business News Media
Kerrang! plan to bury their listeners
By CMU Editorial | Published on Thursday 12 March 2009
Kerrang! Radio is planning on burying its listeners. Literally. The latest promotional stunt being staged by the Birmingham FM station is called The Grave Danger and will see listeners put into specially made coffins and buried in the grounds of Warwick Castle.
Whoever stays underground the longest will win a prize. Five listeners will be buried, though apparently more than 350 have applied to take part. Nutters.
Kerrang! Programme Director Gordon Davidson says this: “Our listeners are fantastic, in the last year they’ve stripped off in public, been shot at and now they getting buried! We keep coming up with the weirdest, craziest challenges we can think of and they keep matching us, they really are what make this station very special”.
