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And Finally Awards Brands & Merch
Kid Rock wants a bartender
By Aly Barchi | Published on Thursday 9 May 2013
Much (well, hardly) in the same way that Psy is searching for a personal chef, so too is Kid Rock looking to hire cheap staff via a promotional ‘prize giving’ partnership. Basically, he’s being paid by bourbon brand Jim Beam to pretend to want to find a fan to be his private bartender.
Mixing drinks for Kid Rock… wow, that’s a prize and a half. Fans who are 21 and over can apply for the fake position via JimBeam.com/Music/Kid-Rock, and the winner will be given a ‘prize package’, mixology training and the chance to barkeep backstage on the rock-rapper’s summer tour. As I said, it’s quite a prize.
Master Distiller at Jim Beam, Fred Noe, says: “Kid Rock has helped make Jim Beam’s decades-long music legacy even stronger. We figure it’s time to pour him a drink or two, and we need our fans to help us make Kid Rock’s perfect cocktail. It’s a tough job, but somebody’s got to do it!”
Apparently too far gone to say anything, Kid Rock nods.