Business News Deals

Kobalt allies with Issa Rae’s music publishing venture

By | Published on Thursday 20 February 2020

Kobalt yesterday announced a deal with actress and writer Issa Rae, who is perhaps best known for her YouTube channel and the HBO show ‘Insecure’.

Rae launched a record label called Raedio with Warner Music last year. It seeks to work with artists, to lead on fashion and media projects involving music, and to build its own music library. Kobalt will now provide administration and creative services to the music publishing side of that venture.

Confirming the deal, Kobalt’s Jeannette Perez said: “As a creator herself, Issa Rae epitomises our creator’s first philosophy. She values all facets of the creative process, including the intersection of music and film. Through her experience as a writer, producer and actress, she has embraced music, and the artists and songwriters behind the music, as part of her medium”.

“Issa is a true visionary”, Perez went on, “and we are THRILLED to partner with Raedio to sign and nurture emerging artists and songwriters, maximise their opportunities in film, television, games and advertising, support the growth of the Raedio music library and provide first class administration services”.

But what does Rae herself reckon? Well, she said: “Kobalt is the perfect partner to work for Raedio’s publishing division. Their transparency with songwriters, producers and artists will be helpful as we build out our music library and work with emerging talent across all platforms where music exists”.