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Business News Deals Management & Funding
Lady Gaga manager allies with Live Nation
By Chris Cooke | Published on Thursday 12 June 2014
If you were still wondering what Lady Gaga was doing regarding management since parting company with Troy Carter and his Atom Factory company last November, well, her affairs are being handled by former Carter employee Bobby Campbell, and they seemingly have been ever since she exited the Factory last year.
We know this because Campbell has just allied with Live Nation’s artist management division Artist Nation, bringing the Gaga with him as his primary client. Live Nation have worked with the singer on the live side for a few years, and she may well have been behind Campbell’s decision to join up with the live giant’s management business.
Confirming the deal, Live Nation boss man Michael Rapino told Billboard: “Lady Gaga is one of the most iconic and highest-grossing artists of this generation. We have a long-standing relationship with Lady Gaga, dating back to her 2009 Fame Ball tour, and we look forward to continuing to support Lady Gaga and her manager Bobby Campbell in their careers”.
Meanwhile Campbell said: “Lady Gaga and I have had an incredible relationship with Live Nation over the last five years. Their insight, strategic vision and global power have made them a truly invaluable member of our team. I’m ecstatic to be working even more closely with them in the years to come as we take Lady Gaga’s career to new levels all around the world”.
