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Digital
Last.fm and MUZU announce alliance
By Chris Cooke | Published on Tuesday 21 May 2013
Music video platform MUZU and music whatnot thingy Last.fm have announced one of those strategic partnerships. As a result, music videos from the MUZU catalogue will start to appear on Last.fm artist pages in nineteen countries in Europe, and videos watched on the MUZU platform will scrobble, and therefore be counted towards Last.fm users’ personal charts.
Confirming the alliance, MUZU CEO Ciaran Bollard told CMU: “By partnering with Last.fm we significantly extend the reach for the MUZU.TV music video catalogue to an audience of almost 45 million users, enhance the user experience on both sites and drive additional revenue for artists and label partners”.
While Last.fm’s Simon Moran added: “Watching music videos on Last.fm has grown significantly in the last two years, so with more demand for video, it made sense to partner with a company who has one of the most extensive catalogues of music videos on the web. The addition of these videos to our artist pages further enhances Last.fm’s position as one of the largest collections of music information in the world”.
