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Laufey signs to AWAL

By | Published on Monday 25 April 2022


Sony Music’s artist services business AWAL has announced a new global deal with Laufey, as she gears up for the release of her debut album.

“Laufey’s distinct sound, substance and vocal style are immediately magnetic”, says AWAL Recordings President for North America, Ron Cerrito. “She is someone with abundant natural talent, who took the time to perfect her craft as a songwriter and performer. We are THRILLED to be her partner as we set our sights on building a global audience”.

Her manager Max Gredinger adds: “AWAL is a truly progressive company that strives to constantly evolve based on the current and future needs of each client, and not simply subject them to a ‘one size fits all’ model. They are the ideal partners for the project; Laufey and I are THRILLED to be in partnership with them”.

Laufey released her latest single, ‘Everything I Know About Love’, last week. “This song is about all the magical things that I was told love was like but I’ve never gotten to experience”, she says of the song. “I’ve tried many times but fail every time. Turns out, I don’t know anything about love!”

Watch the video here: