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Lego figure LLAMA releases debut single
By Andy Malt | Published on Friday 19 February 2021
Newly signed to Universal’s Astralwerks label, producer LLAMA has released his debut single, ‘Shake’, featuring Ne-Yo and Carmen DeLeon and co-written by Ryan Tedder.
The track is the first to be released via Lego’s new music creation app Vidiyo, and (we are told) the producer is “the first Lego minifigure to sign a deal with a record label”. Because yes, LLAMA – which stands for Love, Laughter And Music Always, in case you wondered – is “the human embodiment of a Lego character”. With a record deal.
“I met Ryan at a party”, says LLAMA. “He was the only one who could keep up with me on the dancefloor. A few days later, he turned up at my place and we just clicked. By sunset, ‘Shake’ was born, and it was beautiful. It’s fun. It’s energetic. It makes you want to move”.
Ne-Yo adds: “LLAMA is an artist we need right now. Bringing some uplifting, positive music to people during what has been a hard year for so many is something I am happy to be a part of”.
Meanwhile, Carmen DeLeon says: “I was so excited when I was asked to be part of ‘Shake’ alongside Ne-Yo and LLAMA. My life revolves around creativity and dreaming big and this collaboration with the Lego Group is a fulfillment of that. I hope this song and the fun music video that we shot inspires kids to always follow their dreams and think outside of the box”.
If you’re confused, don’t worry, it’s a bit confusing. Basically, this is all part of the launch of the Vidiyo app, which is a collaboration between Universal Music and Lego. Aimed at children, it allows users to create their own music videos, using tracks from the label’s catalogue and augmented reality technology. And within the app, you’ll find some special LLAMA stuff.
You can watch the video for ‘Shake’ here:
