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Brands & Merch Business News
Lego to launch Fender Stratocaster set
By Andy Malt | Published on Thursday 9 September 2021
Lego is set to launch its latest music-related project next month, a 1000 piece replica of a Fender Stratocaster. You can’t play it, but you can play with it. And maybe that’s enough for you.
The set was designed by Lego fan Tomáš Letenay, who originally submitted his guitar-made-out-of-Lego design via a music-centric competition on the toy company’s Lego Ideas website.
“I used to play electric guitar when I was a teenager and I always dreamed of owning a Fender Stratocaster – but I could never afford it”, he says. “The competition on Lego Ideas gave me the chance to create it in Lego bricks. The Stratocaster was my gateway into music and I love seeing my Lego design with the stand. I am hoping that other guitar fans get as much joy out of building it as I have”.
Federico Begher, VP of Global Marketing at Lego, adds: “The Fender Stratocaster guitar is iconic and has been at the heart of so many incredible songs over the years. We know many of our fans are passionate about music and we hope they enjoy the attention to detail in not only the guitar but also the accessories, such as the strap and the amp”.
If this appeals to you – and the £90 price tag doesn’t put you off – you can pre-order yours now, before it goes on sale on 1 Oct.
