Artist News Brands & Merch

Liam Gallagher’s Pretty Green business undertaking strategic review

By | Published on Monday 11 March 2019

Liam Gallagher

If all else fails, sell em a t-shirt, the modern music business mantra goes. But launching yourself full-on into the world of fashion can be a challenge too. Liam Gallagher’s clothing business Pretty Green has brought in advisers from accountancy firm Moorfields Advisory to undertake a “strategic review” of the company, according to fashion trade mag Drapers.

In a statement, the company confirmed it was undertaking a strategic review, but said it was optimistic about the outcome. A spokesperson told Drapers: “Despite sales growth for almost a decade, Pretty Green is not immune to the challenges currently facing the UK high street as customers migrate from purchasing in store to online”.

However, they went on: “The growing overall demand for the brand, coupled with a strong online customer base, position the company well to navigate these changes and we are therefore considering all options with our advisers”.

Gallagher founded Pretty Green in 2009. It has its own stores and a sizable partnership with House Of Fraser. That retail partner, of course, had its own financial problems last year, ultimately being bought out of administration by Sports Direct. Sources tell Drapers that House Of Fraser’s issues last summer had a negative impact on Gallagher’s business.