Brands & Merch Business News

Little Mix headphones incoming

By | Published on Wednesday 21 May 2014

Little Mix

Bin your Beats, squash your not at all ridiculous ladies-only Skullcandies, and, for the love of Louis Walsh, X-terminate your SiCo-designed ‘X’ phones, pop-loving audio fans, because Little Mix are taking over the headphone game with a new line of ZIP-UP in-earphones, this coinciding with their impending ‘Salute’ UK tour.

Hitting shops on 2 Jun via a licensing deal with Universal’s Bravado, the Vibe Audio-made listening devices, which have a zip cable to eliminate tangling, will be available in twin shade combos, pink and white and/or black and red. And at a penny less than £10, they’re pretty cheap. I’m getting a pair!

As is Vibe Audio MD Daryl Street, who says: “We love to work with exciting people and brands, Little Mix are a fantastic British girl band and we hope to see many of the UK’s teen girls wearing the new Vibe Audio Little Mix zip earphones throughout the summer. We’re proud to support them during the tour”.

Elsewhere in product extension news, grime MC Big Narstie is launching a product of his own. It’s ‘piff sticks’, aka vapouriser pens for smoking… well, just for smoking. Which is a bad thing to do. The limited edition sticks are, FACT is confident, “out soon”, and will include “a special lil sutton sutton, but it’s all random”. Save your pocket change for the headphones, kids.