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Little Simz renews AWAL deal

By | Published on Friday 19 June 2020

Little Simz

Kobalt’s AWAL recordings division has renewed its artist services deal with Simbi Ajikawo, aka Little Simz, and her label Age 101. The agreement covers global marketing and promotion, digital and physical distribution, campaign coordination, A&R support, sync licensing and brand partnerships.

“Simbi is a multi-talented creative force – rapper, songwriter, performer, producer and actor – and as an artist with a singular vision for her career, she is a perfect artist for the AWAL model”, says the Kobalt division’s President Paul Hitchman.

“It has been hugely rewarding for the AWAL team to be involved in her growth as an artist over the last few years”, he goes on. “We firmly believe that she is now poised to break through to global success. We look forward to working with Simbi and her team to make that success a reality”.

Her manager, Starwood Management’s Robert Swerdlow, adds: “Renewing her relationship with AWAL felt like the natural move for Little Simz. She is a true independent artist, and has her own creative vision in every aspect of her career. The team at AWAL completely understand this way forward and we feel very positive about keeping a winning partnership”.

Little Simz released her third album, ‘Grey Area’, last year. In May, she put out new EP, ‘Drop 6’, written and recorded on lockdown. Her next album is set for release in 2021.