Business News Deals Live Business

Live Nation acquires Polish promoter Go Ahead

By | Published on Tuesday 4 June 2019

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Live Nation has announced the opening of a new regional office in Western Poland – in addition to its existing base in Warsaw. This follows the acquisition of promoter Go Ahead, which also operates Polish showcase festival and music conference Spring Break.

“We are excited to welcome Łukasz [Minta, Go Ahead co-founder] and his team to Live Nation”, says the live giant’s MD for Central & Eastern Europe, Steven Todd. “Go Ahead has brought many international artists to Poland over the years and we are confident about what we can achieve together in this new era for us”.

Minta himself adds: “We have enjoyed many successes over the last few years. I’m particularly proud of Spring Break which has become a real platform for local artists and a key date in the musical diary for Poland. We look forward to being a part of Live Nation, and hope that the combination of our team and the Live Nation infrastructure will keep the Polish audiences entertained for years to come”.

Go Ahead is based in Poznań, where Live Nation Poland will open its new office.