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Business News Deals Live Business
Live Nation acquires Rewind festival franchise
By Chris Cooke | Published on Thursday 19 September 2019
Live Nation and SJM Concerts have jointly acquired the Rewind Festival, the 80s themed event that has three editions around the UK, in Oxfordshire, Cheshire and Perthshire.
Rewind was acquired by radio firm Global in 2016 when it was busy trying to become a big player in the festival market. The media outfit subsequently wound down that side of its business and sold off its portfolio of events to Superstruct Entertainment and its own former subsidiary Broadwick Entertainment.
However, Rewind wasn’t included in either of those deals. According to IQ, Live Nation will take ownership of the Rewind franchise via its LN-Gaiety Holdings joint venture with Denis Desmond, with SJM also a partner. LN-Gaiety and SJM have previously collaborated in the festival market, having both been partners in V Festival.
