Business News Deals Live Business

Live Nation announces new joint venture to manage two arenas in Qatar

By | Published on Wednesday 7 September 2016

Live Nation

Live Nation has announced a joint venture with Qatari state-owned entertainment and advertising firm the Elan Group which will be known as Elan Live Nation. The main job of the new company will be to operate two arenas in the country, the Lusail Multipurpose Arena Ali Bin Hamad Al-Attiyah Multipurpose Arena, both of which – as I’m sure you all remember – were built for last year’s IHF World Men’s Handball Championships.

These venues are “among the best arenas in the region”, according to Jaber Al Ansari, CEO at ELAN Group, who added that he was “honoured that the [Qatari] Ministry of Culture And Sports put their trust in us to operate them”.

He went on: “We are confident that our solid experience, combined with Live Nation’s expertise in the live events industry, will take entertainment in Qatar to a new level”.

Speaking for his side of the joint venture, the MD of Live Nation Middle East, James Craven, told reporters: “Live Nation, in partnership with Elan Group, will bring global experience in venues, live events and ticketing management to ensure these venues embody the highest of operational and production values. There is also a great opportunity to grow the Qatari venue management industry and develop local talent within the business”.

On the local live entertainment market, he added: “We see huge potential in the Qatari market and will work with local and regional promoters to ensure the venues are suitable for a wide variety of new and exciting content. In particular, the family entertainment business is developing fast in the region and having such high class venues suitable for hosting content will enhance the entire experience for the local audience”.