Business News Deals Live Business

Live Nation buys DIY ticketing service

By | Published on Friday 12 September 2014


Live Nation’s Ticketmaster has announced it is acquiring Eventjoy, a provider of mobile ticketing and marketing tools to event organisers.

Ticketmaster already operates in most strands of the ticketing market, including as big event primary agents under the main Ticketmaster name, small event primary agents through brands like Ticketweb, and in secondary ticketing via Tickets Now/Get Me In. And this deal means the firm is now also moving into the fast growing side of the business, providing ticketing tools that allow promoters to sell direct to consumers. And as a mobile-centric business, Eventjoy also brings with it extra expertise in another growth area, mobile ticketing.

Confirming the deal, Live Nation boss Michael Rapino told reporters: “We’re always looking to expand Ticketmaster into ticketing segments that we believe our leading brand and expertise can have a meaningful impact. The DIY space is one where we think Eventjoy’s leading mobile-first solution can be combined with the scale of our platform and distribution capabilities to deliver fans the best proposition in the market”.

Meanwhile, in a blog post Eventjoy’s founders wrote: “We’re excited to announce that we’re joining Ticketmaster, where we’ll continue to build Eventjoy and make it even more amazing. With this partnership, we’ll have access to more resources so we can develop Eventjoy even faster and empower a larger number of people to put on their own events.