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Business News Digital Live Business
Live Nation launches “destination experience company” Vibee
By Chris Cooke | Published on Friday 21 April 2023
Live Nation in the US has formally launched a new venture that will offer travel packages linked to festivals promoted by divisions of the live giant.
That new venture is called Vibee and is described by Live Nation as a new “music-led destination experience company”. And why not? The plan is to “transform the way fans travel and connect with their favourite artists”, it adds. Yeah, maybe.
“Vibee was founded to build indelible memories between fans and their favourite artists in a new way”, states Harvey Cohen, who is President of Vibee. “We are poised to deliver a range of once-in-a-lifetime destination experiences for every type of fan in vibrant locations all over the world”.
The new division will build travel and VIP packages around partner festivals as well as standalone events that build on those festival brands. Participating events will include those promoted by Live Nation affiliates Insomniac and C3 Presents, so that includes Electric Daisy Carnival, Lollapalooza and Austin City Limits.
