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Live Nation to work with Sony on new Shakira releases

By | Published on Tuesday 8 May 2012


Live Nation is likely to work with Sony Music on Shakira’s forthcoming new releases, which means the Latin pop superstar will maintain her career long relationship with the major.

Shakira, of course, was one of four major league artists to sign a mega-bucks 360 degree deal with Live Nation back in 2008. The ten year partnership with the live music giant covered all aspects of the singer’s career, including recordings, though some aspects of the deal didn’t come into being immediately because of existing contractual commitments.

When Live Nation first negotiated its multi-million dollar multi-revenue stream deals with Shakira, Madonna, Jay-Z and Nickelback, there were grand plans at the live firm for a new division called Artist Nation, that would work with the company’s new signings on their non-touring activity once those aspects of the new deals went live. However, those ambitions were in the main dropped when the executive leading Artist Nation, Michael Cohl, was pushed out of the Live Nation business.

As a result, rather than competing with the major labels in the music rights space, Live Nation has in the main struck up partnerships with the big record companies to market and distribute releases by their 360 degree signed artists. A partnership was announced late last year with Universal to release Madonna’s upcoming records, while according to the New York Post an alliance with Sony will soon be announced regards Shakira’s new recorded output.