Brands & Merch Business News Live Business

Live Nation’s O2 alliance extended to Southampton Guildhall

By | Published on Monday 7 October 2013

O2 Guildhall Southampton

Another venue with O2 in it’s name? Well why the devil not. Because while they might be useless at providing telecom services, O2 is definitely a market leader when it comes to sticking your logo on the side of gig theatres.

The latest venue to add O2 to its name is the Southampton Guildhall, or the O2 Guildhall Southampton if you prefer. Although owned by Southampton Council, the Guildhall is operated by Live Nation, which already has O2 branding on fifteen of its other venues (if you include its Academy Music Group subsidiary).

Commenting on the extension of that partnership to Southampton, Live Nation UK COO Paul Latham told CMU: ‘This is a fabulous example of how we at Live Nation work with our respective partners to deliver a great offering to our customers. In this instance, we are combining the heritage and civic pride of our partner at Southampton Council with the vision and talent of our marketing partners at O2, to deliver enhanced facilities and engagement opportunities”.

Meanwhile Southampton Councillor Matt Tucker added: “Having this landmark building as an O2 venue represents a massive step forward in the establishment of the city’s Cultural Quarter. This new relationship will help ensure that O2 Guildhall Southampton remains one of the most important event venues on the South Coast, encourage more visitors to the city and provide value for the people of Southampton”.