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Business News Digital Live Business
LiveFrom Media launches new app for secure ticketing and delivery of livestreams
By Chris Cooke | Published on Thursday 16 July 2020
LiveFrom Media – a company that produces, promotes, aggregates and sells tickets for livestreaming events – has launched a new app that will facilitate the ticketing and delivery of livestreamed shows to mobile.
The app allows artists and promoters to sell access to and deliver livestreams, with the in-app ticket becoming the livestream itself once the show beings. It can also sell tickets to real-world events, with the option to add pre-event multimedia content and other messaging within the digital ticket. Secure ticket delivery via the app is powered by technology from FanDragon, another company created by LiveFrom Media’s founders.
One of those founders, Steve Machin, says that, as the demand for livestreaming boomed at the start of the COVID-19 shutdown, “we instinctively recognised the live industry was going to quickly need a simple, yet secure, solution for monetising and delivering high quality streams beyond free-to-air channels. We are building a new suite of streaming commerce tools that unlock a whole new category of monetisation that we are calling stream-commerce”.
Co-founder Alan Rakov adds that the company believes the recent boom in livestreaming has changed the direct-to-fan relationship for good, and that activity of this kind will remain important even once the COVID-19 shutdown is over.
“We think new content opportunities and formats are emerging, and with them new stream-commerce opportunities”, he adds. “The ability to deliver access to a stream and/or an ‘in real life’ event through the same platform creates a whole new world of fan engagement for artists. We’re looking forward to bringing together a diverse group of partnerships and individual talents to fully realise the opportunity ahead of us”.
