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Liverpool Sound City allies with South Korea showcase event

By | Published on Friday 14 August 2015

Liverpool Sound City

Sound City – as in the team behind Liverpool Sound City – has announced another venture into foreign climes via an alliance with the Zandari Festival in Seoul, which takes place each October and, I quote, “forms the gateway to the exciting and rapidly developing Korean music market”.

With backing from the International Showcasing Scheme funded by Arts Council England and the British Council, Sound City will develop business content for the music and digital conference side of the Zandari Festival as well as supporting English artists taking part in the event.

Confirming the tie up, Zandari Festival Director Yoon-Young Kong told reporters yesterday: ‘This is a very exciting partnership with Sound City. It allows us to build a wider international audience for our festival and conference. We have worked with Sound City for the past three years sending artists to their world-class event in Liverpool. It is fantastic that we are now able to work on both sides in a wider and more strategic manner”.

While Sound City boss fella David Pichilingi added: “South Korea is a very exciting emerging music market. We have worked with Yoon and Zandari for several years. This kind of initiative will now allow us to put together a firm partner deal that will allow us to expand our international reach as a brand as well as for all the artists and businesses we work with. This takes us to the next logical step in our business growth”.