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Magic London MD steps down

By | Published on Wednesday 11 February 2009

The MD of the London incarnation of the Magic Radio brand is stepping down. Mark Story, who helped launch the cheesy listening station, as well as helping develop other Bauer stations like Kiss and Kerrang!, will leave both his Magic 105.4 role, and his newer job as MD of Bauer’s national radio brands. His Magic London role will be taken over by the MD of Kiss, Steve Parkinson, who will look after both stations in the new role of MD for London Radio.

Confirming Parkinson’s promotion, Bauer Media radio chief Dee Ford, told reporters: “Steve was at Heart when it overtook Capital for the first time, and at Kiss when the station overtook Capital for the first time. Steve has successfully led Kiss for the past two years and I am confident he will deliver the overall London radio strategy necessary to take Magic 105.4 and Kiss to the next level of success”.

Parkinson himself added: “This is a fantastic role and allows us the opportunity to deliver a joined-up London strategy to take on other commercial broadcasters and the BBC. Q4 RAJARs revealed Kiss beat Radio One in London for the first time in two years and Magic is snapping at the heels of Radio Two. Collectively, Kiss and Magic are leading the commercial charge against the BBC music stations in London. These famous brands are going from strength to strength and I’m looking forward to building yet greater reach and additional hours at Kiss and Magic to dominate the London market”.